Terms & Conditions

BeautyReply is an AI-powered client assistant and lead management tool for beauty businesses. The Service is offered as a private beta: it is free during beta, features may change without notice, and occasional downtime or data loss risk may occur despite our best efforts.

You must be at least 18 years old and authorised to act on behalf of the business you register. You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account.

You provide business information, services, knowledge base answers, shop product catalog data, website import content, and other materials (“Your Content”). You retain ownership of Your Content. You grant BeautyReply a limited licence to host, process, and display Your Content solely to operate the Service, including generating assistant replies and showing approved information to Widget Visitors.

You are responsible for ensuring Your Content is accurate, lawful, and appropriate. Only content you mark as approved and active may be used in client-facing replies. You must not upload unlawful, misleading, infringing, or harmful material.

When you install the BeautyReply widget on your website, you are responsible for informing your clients how their data is handled and for responding to enquiries captured in your lead inbox. BeautyReply helps route and store enquiries; you remain responsible for client communication and booking decisions.

If you enable Shopify add-to-cart (beta), the widget may help visitors add verified variants to your Shopify cart on your own domain. You are responsible for product accuracy, stock, pricing, taxes, shipping, refunds, and completing checkout on Shopify. BeautyReply does not process payments and does not guarantee that every catalog or variant match will be available for purchase.

Website import and shop sync features rely on publicly available information from your site or connected storefront. You must review and approve content before it is used in client-facing replies.

You agree not to:

• Use the Service for unlawful, fraudulent, or abusive purposes
• Attempt to bypass security, access other users' data, or probe the platform
• Reverse engineer or resell the Service without permission
• Use the assistant to provide medical, legal, or other regulated advice beyond general salon information
• Submit spam, malware, or automated traffic intended to disrupt the Service

Assistant replies are generated from your approved business data and may optionally use third-party AI models or limited public web research. Replies are informational only and do not constitute professional, medical, or legal advice. Product prices, variant options, and availability are based on your approved catalog and may change on your storefront. You should review important business policies and verify AI answers remain accurate. BeautyReply does not guarantee that every reply will be complete or error-free.

The Service integrates with third-party providers such as Vercel, hCaptcha, Groq, Resend, and optionally Serper for limited web research. When you use Shopify add-to-cart, visitors interact with your Shopify storefront under Shopify's terms. BeautyReply is not responsible for third-party websites you link to, including booking platforms and ecommerce stores.

Access is free during the private beta. We may introduce paid plans after beta with advance notice. Continued use after pricing changes may require accepting updated terms.

You may stop using the Service at any time. We may suspend or terminate beta access if you breach these Terms, create security risk, or if we discontinue the beta programme. Upon termination, your right to access the Service ends, subject to any data export or deletion options we provide.

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT, TO THE MAXIMUM EXTENT PERMITTED BY LAW.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, BEAUTYREPLY WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA, OR BUSINESS OPPORTUNITIES ARISING FROM YOUR USE OF THE BETA SERVICE. OUR TOTAL LIABILITY FOR ANY CLAIM RELATING TO THE SERVICE IS LIMITED TO EUR 100 OR THE AMOUNT YOU PAID US IN THE PAST 12 MONTHS (WHICH IS ZERO DURING FREE BETA), WHICHEVER IS GREATER.

We may update these Terms during beta. Updated Terms take effect when posted on this page with a revised effective date. Continued use after changes constitutes acceptance.

These Terms are governed by the laws of the Netherlands, without regard to conflict-of-law rules. Courts in the Netherlands shall have exclusive jurisdiction, unless mandatory consumer protection laws in your country require otherwise.

Questions about these Terms: hello@beautyreply.com.